When you've got a long-tail keyword list, it's like having a treasure map that reveals the most valuable keywords on your website.
Just like you can use Google's AdWords tool to see how many people are searching for various terms in tandem with your own keyword, Experienced SEO Agency in Sharjah use long-tail keyword research to see what other websites are ranking highly for similar terms as well—and this is key when it comes to optimizing your own site's keywords.
In this blog, we will explore what are long-tail keywords, and how do they help in SEO.
What are long-Tail Keywords?
Long-tail keywords are keywords that are longer than three words, and they're more specific than short-tail keywords. They're generally easier to rank for because they have higher conversion rates.
Long tail keywords tend to be far more specific than their shorter counterparts: Google will use different algorithms to find the right people who are looking for something related at every level of specificity (or "depth").
For example, if you have a search term like "guitar lessons in Chicago," then your long tail keyword might be "guitar lessons Chicago."
How do they help in SEO?
Long-tail keywords are more specific. Long-tail keywords are much easier to rank for than broad, high-volume terms like "car repair."
Long-tail keyword also tend to have higher conversion rates because they're easier for your customers to find, making them more likely to make the purchase or sign up for a trial subscription.
What is so great about long-tail keywords
Long-Tail Keywords Are More Specific
Long-tail keywords are more specific. For example, if you're an ecommerce business, your long-tail keyword might be "maternity clothing." That's a more precise and targeted search term than "pregnancy clothes."
Long-tail keywords also tend to have higher search volume than shorter ones. That's because they're more relevant to the content you're creating on your site--and therefore people who search them have an interest in what you have to offer!
Finally, when someone searches for these terms on Google AdWords or Bing Ads (or another ad network), they'll see ads that match their interests better because those networks target users based on their interests rather than just keywords typed into a browser bar.
Long-Tail Keywords Are Easier to Rank For
SEO Agency Sharjah use Long-tail keywords to rank higher in SEO Sharjah ranking because they're more specific.
This is because they have fewer characters than short-tail keywords, and Google algorithms like being able to find the most relevant pages on its search engine results page (SERP) in a fast way.
Long-tail keywords are also easier to increase SEO Sharjah ranking because they tend not to be as competitive as short-tail ones. When there's only one possible answer for a long-tail keyword, people will often avoid it because it could mean that their competitors know about them too!
Long Tail Keywords Have Higher Conversion Rates
If people are searching for your product on Google or Yahoo!, then there's a good chance that they'll end up buying something from you! The reason why this happens is because people love finding things that solve their problems (which means more sales). Long tail keywords have higher conversion rates than short ones do because they answer questions better--and sometimes even better odds at improving someone's mood or feeling better about themselves after using one of these products!
Long-tail keywords are a great way to rank for competitive terms that cost you less money to rank for. They’re also easier to rank for, which means its easier for people searching on Google to find your site.
In addition to these benefits, long-tail keywords tend to be higher converting because they give users more reasons from which they can choose when looking up information about products or services online. Hire SEO Agency Sharjah to learn more about long-tail keywords.
Source: What are long-Tail Keywords, and how do they help in SEO?